This week in class we focused on studying for the exam and preparing draft two of the final project. This is the last blog post for the semester. I looked at a couple of my classmates blogs to comment about. Many of them were very interesting and informative. The two blogs I looked at came from my classmates, Alyssa and Meagan.
Alyssa blogged about quantitative research with a focus on the fast food industry. I thought the subject of her blog was prevalent to the events occurring in the media lately. The events include the discrepancies over California taking the toys out of happy meals. When I read Alyssa's blog I thought of the news stories about the current fast food scandal. Alyssa chose an article that explains quantitative research in the industry, "analysis is a marketing research function that shows how certain fast food restaurants compare with their competitors on sales, service and even product quality." Survey research is important when collecting customer feedback. Alyssa shares a website with useful tips on how to get people to fill out surveys. The article says to give people free food to fill out fast food surveys. What a great idea! I enjoyed Alyssa's blog filled with quality useful information.
Meagan's blog was interesting because its had information about Christiano Rinaldo, a famous soccer player. After playing in this summer's World Cup, Rinaldo successfully completed an experiment to improve his game. Rinaldo realized the new ball had changed. Meagan used this change as the dependent variable in an experiment. What a creative way of thinking! I liked this post because it turned an everyday example into a learned experiment. Rinaldo experimented with his new ball, The Jabulani, to improve his shots.
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